Tood Herman

Tood Herman

Todd Herman is a highly regarded toughness and performance coach, known for his work with professional and Olympic athletes, as well as serving as a leadership advisor to billionaires and entrepreneurs. With over 22 years of experience, he has developed a reputation for helping individuals master their mental resilience and performance strategies. Herman is also the creator of the 90 Day Year™, a business achievement program designed to help entrepreneurs excel in execution and achieve their goals efficiently.

Herman is the author of several impactful books, including The Alter Ego Effect: The Power of Secret Identities to Transform Your Life (2019), which explores how individuals can harness the power of alter egos to enhance their performance and overcome challenges. He also wrote My Super Me: Finding the Courage for Tough Stuff (2020), a children’s book aimed at empowering young readers to face difficulties with confidence. His work has been recognized internationally, with his books translated into multiple languages and his insights featured in various media outlets. Todd Herman continues to inspire countless individuals through his coaching, writing, and speaking engagements.

  • Personal Empowerment
  • Male
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  • The Alter Ego Effect
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    By : Tood Herman

    The Alter Ego Effect: The Power of Secret Identities to Transform Your Life

    What if the barrier between who you are and who you aspire to be could be dissolved by stepping into an alternate self—an alter ego crafted with intention and power? The Alter Ego Effect explores the transformative force of harnessing hidden personas to break free from fear, doubt, and limitation, revealing how identity can be both a prison and a key. In a world where external pressures seek to define us, can adopting a secret self unlock untapped reservoirs of courage, creativity, and resilience? This compelling guide navigates the mysterious interplay between psychology and performance, inviting readers to become architects of their own destiny by mastering the art of reinvention.

    • Originally Published: 2019
    • Publisher: HarperCollins Publishers, 2019
    • Genre: Self-help
    • Pages: 272
    • Book Type: Hardcopy
    • ISBN: 9780062838636
    • Access: Members