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Steve J. Martin is a prominent author and expert in the field of persuasion science, best known for co-authoring the bestselling book The Small BIG: Small Changes That Spark Big Influence (2014) alongside Noah Goldstein and Robert Cialdini. This influential work explores how minor adjustments in communication and strategy can lead to significant outcomes in influencing others. Martin’s insights are grounded in extensive research from psychology and behavioral economics, making his work highly relevant in today’s information-saturated environment.

In addition to The Small BIG, Martin is also recognized for his earlier collaboration with Goldstein and Cialdini on Yes! 50 Scientifically Proven Ways to Be Persuasive, which has sold over half a million copies and been translated into multiple languages. His writings have appeared in major publications, including the New York Times, Harvard Business Review, and Wired, reaching an audience of millions through his regular columns.

Martin serves as the director of Influence at Work in the United Kingdom, where he advises organizations on effective persuasion techniques. He is a sought-after speaker and has lectured at prestigious institutions such as the London Business School and the University of Cambridge. His work continues to shape how businesses and individuals approach influence and communication strategies globally.