Richard Rumelt

Richard Rumelt

Richard P. Rumelt is an American emeritus professor at the University of California, Los Angeles (UCLA) Anderson School of Management, born on November 10, 1942, in Washington, D.C. He joined UCLA in 1976 after serving as an assistant professor at Harvard Business School. Rumelt holds a Bachelor’s and Master’s degree in Electrical Engineering from the University of California, Berkeley, and earned his Doctorate in Business Administration from Harvard Business School in 1972.

Rumelt is widely recognized for his contributions to the fields of business and corporate strategy. His influential works include Good Strategy Bad Strategy: The Difference and Why It Matters (2011), which redefines strategy as a form of problem-solving and emphasizes the importance of identifying key challenges. His recent book, The Crux: How Leaders Become Strategists (2022), focuses on the significance of addressing critical challenges in strategic decision-making. Throughout his career, Rumelt has been a founding member of the Strategic Management Society and has served as its president.

In addition to his academic roles, Rumelt has consulted for numerous organizations, including AT&T, Microsoft, and the U.S. Army Special Operations Command. He has received several accolades for his research and teaching, including being recognized among the top thinkers in strategy by Thinkers50. Rumelt’s work continues to influence scholars and practitioners in understanding the dynamics of corporate strategy and competitive advantage.

  • Business, Corporate Strategy
  • 1942
  • Male
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    By : Richard Rumelt

    Good Strategy Bad Strategy: The Difference and Why It Matters

    In a world awash with lofty goals and hollow jargon, Good Strategy/Bad Strategy cuts like a scalpel through the fog of wishful thinking to reveal a brutal truth: most plans fail not from poor execution, but from the absence of strategy itself. With the precision of a strategist and the clarity of a skeptic, it exposes the seductive ease of bad strategy—grand visions without focus, ambition without action—and replaces it with a sharp-edged framework for real-world advantage. What if the key to power lies not in setting more goals, but in confronting the hardest problem head-on? This is a thinker’s call to arms: to resist noise, embrace clarity, and dare to lead with intent in a world that rewards distraction.

    • Originally Published: 2011
    • Publisher: Profile Books, 2017
    • Genre: Non-fiction
    • Pages: 336
    • Book Type: Hardcopy
    • ISBN: 978-1781256176
    • Access: Members