Renee Mauborgne

Renee Mauborgne

Renée Mauborgne (born 1963) is an American economist and business theorist, renowned for her work in strategic management. She is a Professor of Strategy at INSEAD, one of the world’s leading business schools, and serves as the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

Mauborgne is best known for co-authoring the groundbreaking book Blue Ocean Strategy (2005) with W. Chan Kim, which has sold over four million copies and is recognized as one of the most influential business books of the 21st century. The book introduces the concept of creating “blue oceans”—untapped market spaces—contrasting them with “red oceans,” where competition is fierce.

In addition to Blue Ocean Strategy, she co-authored Blue Ocean Shift (2017) and Beyond Disruption (2023), further exploring themes of innovation and market creation. Mauborgne’s research has been published in numerous prestigious journals, including the Harvard Business Review and the Academy of Management Journal.

She has received multiple accolades for her contributions to management theory, including being named one of the world’s top management thinkers by Thinkers50. Mauborgne’s work continues to influence both academic research and practical applications in business strategy globally.

  • Strategic Management
  • 1963
  • Female
  • 1
  • Blue Ocean Strategy
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    Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

    In a world where businesses battle for scraps in bloody waters, Blue Ocean Strategy charts a bold course toward untamed markets where competition fades and innovation reigns. It is a call to creators, visionaries, and restless thinkers to abandon the fight for dominance and instead redraw the map entirely. Through strategic clarity and imaginative leaps, it reveals how the most successful ventures are not those who outfight their rivals—but those who make them irrelevant. Can you build value without a battlefield? This is not just a book on business—it is a manifesto for those who dare to swim beyond the horizon.

    • Originally Published: 2004
    • Publisher: Harvard Business School Press, 2005
    • Genre: Business Management
    • Pages: 256
    • Book Type: Hardcopy
    • ISBN: 978-1591396192
    • Access: Members