
Guy Kawasaki
Guy Kawasaki, born on August 30, 1954, in Honolulu, Hawaii, is a prominent Japanese-American marketing specialist, author, and venture capitalist known for his influential work in technology and entrepreneurship. He graduated from Stanford University in 1976 with a Bachelor of Arts in psychology and later earned an MBA from UCLA Anderson School of Management.
Kawasaki began his career at Apple Inc. in 1983, where he served as the chief evangelist for the Macintosh computer line. He popularized the term “evangelist” in marketing, promoting the Macintosh to developers and consumers alike. After leaving Apple in 1987, he founded ACIUS, which published the database software 4th Dimension.
In the early 1990s, Kawasaki transitioned to writing and consulting, contributing columns to Forbes and MacUser magazines. He founded Fog City Software and later co-founded Garage Technology Ventures, a venture capital firm that has invested in several successful startups.
Kawasaki is the author of fifteen books, including The Art of the Start (2004), Enchantment (2011), and The Art of Social Media (2014). His works focus on entrepreneurship, marketing strategies, and the principles of successful business practices.
In addition to his writing and investment activities, Kawasaki has held various advisory roles, including serving as an advisor to Google’s Motorola division and as chief evangelist for Canva since 2014. He is also an executive fellow at the Haas School of Business at UC Berkeley and has been involved with the Wikimedia Foundation as a trustee.
Kawasaki resides in California with his wife, Beth, and they have four children.
- Marketing, Technology
- 1954
- Male
- 1
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(0)By : Guy Kawasaki
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
What if the greatest threat to your startup isn’t competition or funding—but the myths you’ve swallowed about how innovation really happens? In The Art of the Start 2.0, Guy Kawasaki dismantles Silicon Valley’s glossy fantasies, revealing how true disruptors thrive on gritty questions, not polished pitches. Imagine risking everything to turn your vision into reality, only to discover the most dangerous obstacle is your own assumptions… Will your idea survive the collision between passion and chaos?
- Originally Published: 2004
- Publisher: Portfolio, 2015
- Genre: Entrepreneurship
- Pages: 336
- Book Type: Hardcopy
- ISBN: 978-0241187265
- Access: Members