Colin Bryar

Colin Bryar

Colin Bryar is a seasoned business advisor and technology leader, recognized for his extensive experience in optimizing business strategy and operations. He spent over 12 years at Amazon, where he played a pivotal role during the company’s rapid growth and innovation. Bryar served as Chief of Staff to Jeff Bezos for two years, gaining unparalleled insights into Amazon’s culture and operational strategies. He also held positions as a Vice President, overseeing operations for IMDb.com and leading various initiatives that contributed to Amazon’s evolution into a global powerhouse.

In collaboration with fellow Amazon executive Bill Carr, Bryar co-authored Working Backwards: Insights, Stories, and Secrets from Inside Amazon (2021), which provides an insider’s perspective on Amazon’s unique approach to leadership, culture, and best practices. After his tenure at Amazon, Bryar relocated to Singapore, where he became the Chief Operating Officer of RedMart, an online grocery delivery service that was later acquired by Alibaba. Currently, he is the co-founder of Working Backwards, LLC, where he coaches executives from startups to established companies on implementing the management principles developed at Amazon. Bryar holds both a Bachelor of Science and a Master of Engineering in Operations Research from Cornell University.

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    By : Bill CarrColin Bryar

    Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    What if the key to building the future lay not in predicting it, but in reversing into it—starting with the customer, and daring to challenge every assumption in your way? Working Backwards pulls back the curtain on the enigmatic engine behind one of the world’s most relentless innovators, revealing not just tools and tactics, but a mindset forged in clarity, discipline, and radical ownership. With crisp prose and surgical insight, the book explores how bold ideas become scalable systems—by writing the press release before the code, and choosing conviction over consensus. Can innovation truly be methodical, or must genius always be chaotic? This is a rare blueprint for those bold enough to rethink how greatness is built—one decision, and one principle, at a time.

    • Originally Published: 2021
    • Publisher: St. Martin’s Press, 2021
    • Genre: Non-fiction
    • Pages: 286
    • BookType: Hardcopy
    • ISBN: 9781250275714
    • Access: Members