Bill Carr

Bill Carr

Bill Carr is a strategic business leader with extensive experience in technology and media, recognized for his significant contributions during his 15 years at Amazon. Joining the company in 1999, Carr played a crucial role in launching and managing Amazon’s global digital media businesses, including Amazon Music, Prime Video, and Amazon Studios. As Vice President of Digital Media, he led a team of over a thousand employees and was instrumental in growing the digital media division into a billion-dollar operation, positioning Amazon as a formidable competitor to industry giants like Apple and Netflix.

Carr is also the co-author of the bestselling book Working Backwards: Insights, Stories, and Secrets from Inside Amazon (2021), which provides an insider’s perspective on Amazon’s unique culture, leadership principles, and operational best practices. After his tenure at Amazon, he served as an Entrepreneur in Residence at Maveron LLC, a consumer-focused venture capital firm, and later became the Chief Operating Officer at OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Currently, Carr co-founds Working Backwards, LLC, where he advises executives from startups to established companies on implementing effective management strategies inspired by Amazon’s success. He holds a Bachelor of Arts degree from Colby College and an MBA from Emory University. Carr resides in Seattle with his family and enjoys outdoor activities such as skiing and hiking.

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  • Working BackwardsWorking Backwards
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    By : Bill CarrColin Bryar

    Working Backwards: Insights, Stories, and Secrets from Inside Amazon

    What if the key to building the future lay not in predicting it, but in reversing into it—starting with the customer, and daring to challenge every assumption in your way? Working Backwards pulls back the curtain on the enigmatic engine behind one of the world’s most relentless innovators, revealing not just tools and tactics, but a mindset forged in clarity, discipline, and radical ownership. With crisp prose and surgical insight, the book explores how bold ideas become scalable systems—by writing the press release before the code, and choosing conviction over consensus. Can innovation truly be methodical, or must genius always be chaotic? This is a rare blueprint for those bold enough to rethink how greatness is built—one decision, and one principle, at a time.

    • Originally Published: 2021
    • Publisher: St. Martin’s Press, 2021
    • Genre: Non-fiction
    • Pages: 286
    • BookType: Hardcopy
    • ISBN: 9781250275714
    • Access: Members