Nile Kenya

Avi Goldfarb is a leading expert in the economics of artificial intelligence and digital marketing, currently serving as the Rotman Chair in Artificial Intelligence and Healthcare at the Rotman School of Management, University of Toronto. He is also Chief Data Scientist at the Creative Destruction Lab and a Research Associate at the National Bureau of Economic Research. Goldfarb received his Ph.D. in economics from Northwestern University.

He is co-author of the bestselling books Prediction Machines: The Simple Economics of Artificial Intelligence (2018) and Power and Prediction: The Disruptive Economics of Artificial Intelligence (2022), which explore the economic implications of AI technologies. His research has been widely published across various disciplines, including marketing, economics, and law, and has garnered significant attention from major media outlets such as The Economist and The New York Times.

Goldfarb has received accolades for his contributions to the field, including the INFORMS Society of Marketing Science Long Term Impact Award for his work on online advertising. He has also testified before the U.S. Senate Judiciary Committee on issues related to competition and privacy in digital advertising.