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Influence: The Psychology of Persuasion
Why do we say “yes” when we mean to say “no”? Influence: The Psychology of Persuasion peels back the velvet curtain of persuasion to reveal the invisible levers that others pull to shape our decisions, beliefs, and desires. With surgical precision and psychological depth, it dissects six primal forces—reciprocity, scarcity, authority, commitment, liking, and social proof—that govern our behavior far more than reason ever could. Is persuasion a tool for manipulation, or a mirror reflecting our deepest instincts? This book does not merely explain influence—it casts a spotlight on the subtle choreography of human connection and control.
- Originally Published: 1984
- Publisher: Collins Business, 2006
- Genre: Self-help, psychology
- Pages: 336
- Book Type: Hardcopy
- ISBN: 978-0061241895
- Access: Members
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Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion
What if the key to power, peace, and persuasion wasn’t louder voices or sharper wit, but an ancient art refined through the centuries? Thank You for Arguing transforms everyday disagreements into opportunities for mastery, inviting readers to wield rhetoric not as manipulation, but as a form of elegant influence. With wit, wisdom, and a touch of mischief, it exposes the mechanics behind how opinions are shaped, minds are moved, and conflicts resolved—or won. Can argument be more than conflict—can it be connection, even seduction? This is not just a book about speaking better—it is a guide to thinking more clearly, listening more keenly, and navigating the modern world with strategic grace.
- Originally Published: 2007
- Publisher: Crown, 2020
- Genre: Self-help
- Pages: 480
- Book Type: Hardcopy
- ISBN: 978-0593237380
- Access: Members