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Purple Cow: Transform Your Business by Being Remarkable
In a world drowning in sameness, Purple Cow charges through the grey fog of mediocrity with a singular question: why be ordinary when remarkable is the only path to survival? This provocative manifesto calls creators, entrepreneurs, and marketers to abandon the safety of the herd and dare to be dangerously different. It’s a vivid exploration of what happens when you stop following the rules—and start rewriting them. What if the biggest risk in your work isn’t failure, but invisibility? Bold, fast-paced, and brimming with defiant energy, this book is a call to stand out or fade away.
- Originally Published: 2002
- Publisher: Penguin, 2005
- Genre: Self-help
- Pages: 160
- Book Type: Hardcopy
- ISBN: 978-0141016405
- Access: Members
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The Bomber Mafia: A Tale of Innovation and Obsession
In the smoke-shadowed crucible of World War II, a renegade band of idealists dared to believe that precision—rather than firestorms—could win the war and preserve humanity. The Bomber Mafia traces their dream with the tension of a moral thriller, where strategy clashes with conscience and the sky becomes a stage for salvation and destruction alike. Can technology be a force for mercy in the machinery of war, or does every innovation eventually bow to chaos? With haunting elegance, this is a story of obsession, invention, and the fragile line between vision and devastation.
- Originally Published: 2022
- Publisher: Penguin Books, 2022
- Genre: Self-help
- Pages: 237
- Book Type: Hardcopy
- ISBN: 978-0141998404
- Access: Members
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The Lean Startup
What if failure were not a dead end, but a compass? The Lean Startup reimagines the chaotic world of entrepreneurship as a disciplined dance of bold ideas, rapid testing, and relentless adaptation. In this playbook for modern innovators, the startup becomes a living experiment—where uncertainty is not feared but harnessed, and progress is measured not by grand plans but by learning what customers truly need. Can a startup grow not by building more, but by building less—and learning faster? With clarity and urgency, this book invites creators to trade guesswork for insight, and vision for validated action.
- Originally Published: 2011
- Publisher: Crown Publishing Group, 2011
- Genre: Non-fiction
- Pages: 336
- Book Type: Hardcopy
- ISBN: 9780670921607
- Access: Members