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Working Backwards: Insights, Stories, and Secrets from Inside Amazon
What if the key to building the future lay not in predicting it, but in reversing into it—starting with the customer, and daring to challenge every assumption in your way? Working Backwards pulls back the curtain on the enigmatic engine behind one of the world’s most relentless innovators, revealing not just tools and tactics, but a mindset forged in clarity, discipline, and radical ownership. With crisp prose and surgical insight, the book explores how bold ideas become scalable systems—by writing the press release before the code, and choosing conviction over consensus. Can innovation truly be methodical, or must genius always be chaotic? This is a rare blueprint for those bold enough to rethink how greatness is built—one decision, and one principle, at a time.
- Originally Published: 2021
- Publisher: St. Martin’s Press, 2021
- Genre: Non-fiction
- Pages: 286
- BookType: Hardcopy
- ISBN: 9781250275714
- Access: Members