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Contagious: Why Things Catch On
Why do some ideas light up the world while others fade into silence? Contagious peels back the curtain on the science of social transmission, revealing the invisible levers—emotion, story, visibility, and value—that make content irresistible and messages magnetic. With brisk insight and captivating clarity, it decodes why whispers become roars, why we share what we do, and how influence often hides in plain sight. At its core lies a tantalizing question: Is virality crafted or caught? This is a playbook not just for marketers, but for anyone who wants their ideas to live—and spread.
- Originally Published: 2013
- Publisher: Simon & Schuster, 2013
- Genre: Non-fiction
- Pages: 256
- Book Type: Hardcopy
- ISBN: 978-1451686579
- Access: Members
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Hot Pick
Propaganda
In Propaganda, the unseen gears of modern society are laid bare—revealing how public opinion is not discovered, but designed. With chilling precision, it explores how invisible hands shape beliefs, habits, and even desires, turning democracy into a theater of managed consent. Is freedom still freedom if our thoughts are orchestrated by unseen forces? At once clinical and provocative, this book whispers a dangerous truth: those who understand persuasion rule the minds of the many. A mirror and a warning, it beckons the reader to question not only what they think—but why they think it.
- Originally Published: 1928
- Publisher: iG Publishing, 2004
- Genre: Non-fiction
- Pages: 175
- Book Type: Hardcopy
- ISBN: 978-0970312594
- Access: Members
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Social Intelligence: The New Science of Human Relationships
What if your brain was not merely wired to think, but sculpted to connect? Social Intelligence unveils the hidden architecture of our relationships—the subtle neural choreography that binds strangers, lovers, friends, and rivals in an invisible emotional dance. With every glance, every word, every silence, we shape—and are shaped by—the people around us. Can understanding these quiet exchanges unlock a more compassionate, resilient, and deeply human world? A warm, revelatory exploration of empathy, attunement, and the biology of connection, this book invites you to see every interaction as a mirror—and a choice.
- Originally Published: 2006
- Publisher: Bantam Books, 2006
- Genre: Social Psychology
- Pages: 374
- Book Type: Hardcopy
- ISBN: 978-0470444344
- Access: Members
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The 48 Laws of Power
In the ruthless theater of ambition, The 48 Laws of Power is both a mirror and a map—a compendium of strategies drawn from the shadows of court intrigue, battlefield cunning, and boardroom calculation. With each law, a mask is lifted, revealing the mechanics of manipulation, the seduction of influence, and the quiet violence of control. Can one master power without becoming its prisoner? Stark, provocative, and unapologetically amoral, this book does not ask you to play fair—it demands you decide whether to play at all. It is a handbook for those who wish not merely to survive, but to dominate.
- Originally Published: 1998
- Publisher: Profile Books, 2000
- Genre: Self-help
- Pages: 452
- Book Type: Hardcopy
- ISBN: 978-1861972781
- Access: Members
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The Alter Ego Effect: The Power of Secret Identities to Transform Your Life
What if the barrier between who you are and who you aspire to be could be dissolved by stepping into an alternate self—an alter ego crafted with intention and power? The Alter Ego Effect explores the transformative force of harnessing hidden personas to break free from fear, doubt, and limitation, revealing how identity can be both a prison and a key. In a world where external pressures seek to define us, can adopting a secret self unlock untapped reservoirs of courage, creativity, and resilience? This compelling guide navigates the mysterious interplay between psychology and performance, inviting readers to become architects of their own destiny by mastering the art of reinvention.
- Originally Published: 2019
- Publisher: HarperCollins Publishers, 2019
- Genre: Self-help
- Pages: 272
- Book Type: Hardcopy
- ISBN: 9780062838636
- Access: Members