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Purple Cow: Transform Your Business by Being Remarkable
In a world drowning in sameness, Purple Cow charges through the grey fog of mediocrity with a singular question: why be ordinary when remarkable is the only path to survival? This provocative manifesto calls creators, entrepreneurs, and marketers to abandon the safety of the herd and dare to be dangerously different. It’s a vivid exploration of what happens when you stop following the rules—and start rewriting them. What if the biggest risk in your work isn’t failure, but invisibility? Bold, fast-paced, and brimming with defiant energy, this book is a call to stand out or fade away.
- Originally Published: 2002
- Publisher: Penguin, 2005
- Genre: Self-help
- Pages: 160
- Book Type: Hardcopy
- ISBN: 978-0141016405
- Access: Members
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Your Marketing Sucks
Blunt as a slap and sharp as a scalpel, Your Marketing Sucks tears through the comfortable illusions that drain budgets and deliver nothing. With ruthless clarity, it exposes how most marketing is little more than noise—expensive, aimless, and self-indulgent. This is a wake-up call masquerading as a manifesto, urging you to abandon vanity metrics and demand results that matter: sales, impact, growth. What if the problem isn’t your product—but the story you’re failing to tell? In a world drowning in messages, only those who cut through with purpose will survive.
- Originally Published: 2003
- Publisher: Three Rivers Press, 2005
- Genre: Marketing
- Pages: 240
- Book Type: Hardcopy
- ISBN: 978-1400081691
- Access: Members
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Sell or Be Sold: How to Get Your Way in Business and in Life
In a world where every conversation is a transaction and every moment a pitch, Sell or Be Sold fires a bold ultimatum: influence or be influenced, lead or follow, close the deal or be closed out. This is not merely a manual on sales—it is a manifesto for living with conviction, mastering persuasion, and refusing to be a passive participant in your own destiny. With relentless energy, it strips away the illusions of neutrality and reveals the raw reality: if you’re not selling your ideas, values, or vision, someone else is selling theirs to you. What if success isn’t about talent or timing—but the courage to own the room and never back down? This is high-octane strategy for those ready to speak up, stand out, and seal their future.
- Originally Published: 2011
- Publisher: Greenleaf Book Group Press, 2012
- Genre: Self-help
- Pages: 200
- Book Type: Hardcopy
- ISBN: 978-1608322565
- Access: Members
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Contagious: Why Things Catch On
Why do some ideas light up the world while others fade into silence? Contagious peels back the curtain on the science of social transmission, revealing the invisible levers—emotion, story, visibility, and value—that make content irresistible and messages magnetic. With brisk insight and captivating clarity, it decodes why whispers become roars, why we share what we do, and how influence often hides in plain sight. At its core lies a tantalizing question: Is virality crafted or caught? This is a playbook not just for marketers, but for anyone who wants their ideas to live—and spread.
- Originally Published: 2013
- Publisher: Simon & Schuster, 2013
- Genre: Non-fiction
- Pages: 256
- Book Type: Hardcopy
- ISBN: 978-1451686579
- Access: Members
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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
What if the secret to explosive business growth lies not in big budgets or blind luck, but in bold experiments and relentless curiosity? Hacking Growth is a fast-paced blueprint for those ready to abandon traditional marketing myths and embrace the agile, data-fueled mindset that has built some of the world’s most iconic companies. With each chapter, it challenges readers to reimagine how products spread, customers engage, and momentum is sustained—not by chance, but by design. In a world where attention is fleeting and loyalty hard-won, can growth be engineered rather than hoped for? This is the modern entrepreneur’s playbook—part science, part rebellion, and all about unlocking unstoppable traction.
- Originally Published: 2015
- Publisher: Penguin Random House, 2017
- Genre: Non-fiction
- Pages: 320
- Book Type: Hardcopy
- ISBN: 9781524760007
- Access: Members