Renée Mauborgne (born 1963) is an American economist and business theorist, renowned for her work in strategic management. She is a Professor of Strategy at INSEAD, one of the world’s leading business schools, and serves as the Co-director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.
Mauborgne is best known for co-authoring the groundbreaking book Blue Ocean Strategy (2005) with W. Chan Kim, which has sold over four million copies and is recognized as one of the most influential business books of the 21st century. The book introduces the concept of creating “blue oceans”—untapped market spaces—contrasting them with “red oceans,” where competition is fierce.
In addition to Blue Ocean Strategy, she co-authored Blue Ocean Shift (2017) and Beyond Disruption (2023), further exploring themes of innovation and market creation. Mauborgne’s research has been published in numerous prestigious journals, including the Harvard Business Review and the Academy of Management Journal.
She has received multiple accolades for her contributions to management theory, including being named one of the world’s top management thinkers by Thinkers50. Mauborgne’s work continues to influence both academic research and practical applications in business strategy globally.
