Jay Heinrichs is an American author, speaker, and expert in the art of persuasion, born on February 21, 1955. He is best known for his bestselling book Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can Teach Us About the Art of Persuasion (2007), which has sold over 500,000 copies and has been translated into multiple languages. The book combines classical rhetoric with modern neuroscience to teach effective communication strategies.
Heinrichs has over 30 years of experience in publishing and has worked with various high-profile clients, including NASA, the Pentagon, and Southwest Airlines. In addition to Thank You for Arguing, he has authored other notable works such as Word Hero (2013) and How to Argue with a Cat (2019), both focusing on persuasive communication.
Heinrichs has served as an editorial director for several publications and has been a consultant and speaker at numerous organizations and educational institutions. He runs the website ArgueLab.com, which offers resources on rhetoric and persuasion. His expertise has made him a sought-after figure in marketing and communication fields.
