The Lean Startup
What if failure were not a dead end, but a compass? The Lean Startup reimagines the chaotic world of entrepreneurship as a disciplined dance of bold ideas, rapid testing, and relentless adaptation. In this playbook for modern innovators, the startup becomes a living experiment—where uncertainty is not feared but harnessed, and progress is measured not by grand plans but by learning what customers truly need. Can a startup grow not by building more, but by building less—and learning faster? With clarity and urgency, this book invites creators to trade guesswork for insight, and vision for validated action.
- Originally Published: 2011
- Publisher: Crown Publishing Group, 2011
- Genre: Non-fiction
- Pages: 336
- Book Type: Hardcopy
- ISBN: 9780670921607
- Access: Members
Description
The ultimate recipe for business success: never stop innovating
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
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