Sell or Be Sold: How to Get Your Way in Business and in Life
In a world where every conversation is a transaction and every moment a pitch, Sell or Be Sold fires a bold ultimatum: influence or be influenced, lead or follow, close the deal or be closed out. This is not merely a manual on sales—it is a manifesto for living with conviction, mastering persuasion, and refusing to be a passive participant in your own destiny. With relentless energy, it strips away the illusions of neutrality and reveals the raw reality: if you’re not selling your ideas, values, or vision, someone else is selling theirs to you. What if success isn’t about talent or timing—but the courage to own the room and never back down? This is high-octane strategy for those ready to speak up, stand out, and seal their future.
- Originally Published: 2011
- Publisher: Greenleaf Book Group Press, 2012
- Genre: Self-help
- Pages: 200
- Book Type: Hardcopy
- ISBN: 978-1608322565
- Access: Members
Description
Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of:
- Selling in a bad economy
- Overcoming call reluctance
- Filling your pipeline with new business
- Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.
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