Good Strategy Bad Strategy: The Difference and Why It Matters
In a world awash with lofty goals and hollow jargon, Good Strategy/Bad Strategy cuts like a scalpel through the fog of wishful thinking to reveal a brutal truth: most plans fail not from poor execution, but from the absence of strategy itself. With the precision of a strategist and the clarity of a skeptic, it exposes the seductive ease of bad strategy—grand visions without focus, ambition without action—and replaces it with a sharp-edged framework for real-world advantage. What if the key to power lies not in setting more goals, but in confronting the hardest problem head-on? This is a thinker’s call to arms: to resist noise, embrace clarity, and dare to lead with intent in a world that rewards distraction.
- Originally Published: 2011
- Publisher: Profile Books, 2017
- Genre: Non-fiction
- Pages: 336
- Book Type: Hardcopy
- ISBN: 978-1781256176
- Access: Members
Description
A Profile Business Classic edition of one of the most important and critically acclaimed books on strategy ever written
When Richard Rumelt’s Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument.
For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
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