Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
In a world where businesses battle for scraps in bloody waters, Blue Ocean Strategy charts a bold course toward untamed markets where competition fades and innovation reigns. It is a call to creators, visionaries, and restless thinkers to abandon the fight for dominance and instead redraw the map entirely. Through strategic clarity and imaginative leaps, it reveals how the most successful ventures are not those who outfight their rivals—but those who make them irrelevant. Can you build value without a battlefield? This is not just a book on business—it is a manifesto for those who dare to swim beyond the horizon.
- Originally Published: 2004
- Publisher: Harvard Business School Press, 2005
- Genre: Business Management
- Pages: 256
- Book Type: Hardcopy
- ISBN: 978-1591396192
- Access: Members
Description
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
Reviews
“one of the bestselling business books of the century” — Financial Times
“Blue Ocean Strategy is the most successful book on business master-planning” — The Economist
“A great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market.” — Qantas The Australian Way
Praise for Blue Ocean Strategy:
- A bestseller across 5 continents
- More than 4 million copies sold worldwide
- Translated into 49 languages
- A Wall Street Journal, BusinessWeek, and Fast Company bestseller
- Thinkers50 Strategy Award for Best Business Book of the decade
- The Fast Company Leadership Hall of Fame
- Winner of the Carl S. Sloane Award for Excellence in Management Consulting
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