Purple Cow: Transform Your Business by Being Remarkable
In a world drowning in sameness, Purple Cow charges through the grey fog of mediocrity with a singular question: why be ordinary when remarkable is the only path to survival? This provocative manifesto calls creators, entrepreneurs, and marketers to abandon the safety of the herd and dare to be dangerously different. It’s a vivid exploration of what happens when you stop following the rules—and start rewriting them. What if the biggest risk in your work isn’t failure, but invisibility? Bold, fast-paced, and brimming with defiant energy, this book is a call to stand out or fade away.
- Originally Published: 2002
- Publisher: Penguin, 2005
- Genre: Self-help
- Pages: 160
- Book Type: Hardcopy
- ISBN: 978-0141016405
- Access: Members
Description
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P’s used by marketers – Pricing, Promotion, Publicity – aren’t working anymore. The golden age of advertising is over. It’s time to add a new P – the Purple Cow. “Purple Cow” describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It’s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
Reviews
There are no reviews yet.