The Small Big: Small Changes That Spark Big Influence
The Small Big reveals a quiet truth with seismic implications: the most powerful changes often come from the subtlest shifts. In a world obsessed with grand gestures and sweeping overhauls, this book uncovers the hidden science behind small tweaks that lead to massive influence—how a single word, a tiny cue, or a modest gesture can tilt decisions, shape behavior, and move hearts. With clarity and curiosity, it explores the paradox of persuasion: that less can truly be more. Can the key to transforming the world lie not in revolution, but in the smallest pivot of perception? This is a playbook for those who understand that the finest levers move the heaviest loads.
- Originally Published: 2014
- Publisher: Profile Books Ltd., 2015
- Genre: Non-fiction
- Pages: 302
- Book Type: Hardcopy
- ISBN: 978-1781252758
- Access: Members
Description
At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. In The Small BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results.
Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes – from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions.
The Small BIG is full of surprising, powerful – and above all, tiny – changes that could mean the difference between failure and success.
Review
“This is a clever, well-worked volume from which readers should find at least a few useful take-away ideas.” ~ The Irish Times
“The great Robert Cialdini teams with two other scholars to review the latest research in the science of persuasion and offer practical ways to put that research to use. This might be the first book I’ve read in which the passages I underlined outnumbered the passages I didn’t.” ~ Dan Pink Published On: 2014-10-27
“The small BIG is a highly practical guide to persuasion that belongs on every business bookshelf.” ~ Forbes
“The latest book from the scions of Influence, Bob Cialdini, Steve Martin and Noah Goldstein is brimming with insight on how to get people to do things they don’t want to, like paying a tax bill.” ~ Telegraph
Reviews
There are no reviews yet.